“Today is about giving you unique insight into the work that we have been doing in collaboration with our partners. We want you to leave with a sense of inspiration and excitement for what lies ahead.”
– Thomas Ingenlath, Polestar CEO
At the historic Barker Hangar in Santa Monica, Los Angeles, Polestar spoke with guests and the media to celebrate its passion for design, innovation, sustainability, and performance – showcasing what comes next for the Swedish brand.
Bcomp played a crucial role in the event, which included an address from our very own Per Mårtensson, Chief Revenue Officer, who explained the history of the partnership, the potential of flax as an alternative to conventional engineering materials, Bcomp’s race-to-road evolution, and how we are industrialising Bcomp technologies for premium road cars.
Four zones occupied the hangar, each associated with a different aspect of Polestar’s vision and aligned with one of its vehicles. Bcomp was present in the Polestar 3 Zone, highlighting its natural fibre performance composites that are seeing increasing adoption in automotive applications.
Maximilian Missoni, Head of Design, Polestar, said: “We understood the huge potential of this material and, finally, after years of development together with our suppliers – and Bcomp – we’ve found the key to applying it in high volume production. Our own signature weave brings a luxurious and technical finish to this natural fibre composite, which means it can now be used as a functional and visual material.”
“As you saw in Precept, we will proudly show this off in our cars. Taking the step into volume production means we have now unlocked the potential for more natural fibre composites in our cars. It leads to less than half of the fossil-based content compared to traditional premium solutions used in automotive interiors, and it reduces the CO2 emissions of these components by over 50 per cent.”
Other sustainable technologies were also exhibited, including vehicle-to-grid (V2G) systems and extreme fast charging (XFC), which can provide 100 miles of range in just 5 minutes. Advanced Driver Assistance Systems (ADAS) were another area of focus, including radar, LiDAR, and camera-based technologies.
Per Mårtensson, Chief Revenue Officer at Bcomp, commented: “A heartfelt thank you to Thomas Ingenlath and the entire Polestar team for an incredible event. We are honoured to contribute to Polestar’s successful journey towards sustainable mobility. This close partnership reflects our shared commitment to sustainability, quality, and performance.”
“Our joint efforts in satisfying demanding safety requirements, meeting Polestar customer expectations, and achieving scalable production solutions has been a masterclass in collaboration. Together, we’ve achieved a premium, modern, and elegant aesthetic for the Polestar signature weave, setting a new standard for excellence and a unique expression of sustainable modern luxury.“
Discover more
Official news and video recap from Polestar https://www.polestar.com/global/news/polestar-day
Watch the full keynote on YouTube
All images © Polestar
